Lewis James Professional

Digital Marketing Analytics Specialist

Lewis James Professional is a woman-owned staff augmentation, project consulting and direct hire search and placement firm. We are currently seeking a Digital Marketing Analytics Specialist  for a contract opportunity with a financial services client.

Responsibilities:

  • Structure and perform deep-dive analyses anchored on driving actionable outcomes. Marketers want to know what’s working and what’s not. More importantly, they want to ACT on that data. Use your digital marketing savvy to find opportunities to capitalize on wins and address areas for improvement.
  • Demonstrate a strong background with B2B knowledge across marketing, advertising, analytics, audience discovery/ segmentation, measurement and data quality.
  • Utilize soft skills and effective communication skills to explain analysis, data trends and anomalies in a meaningful way to all levels of Marketing stakeholders. Requires substantial partnership in a heavy matrixed organization.
  • Extract and dive into multiple datasets, uncovering insights and providing impactful recommendations to clients leveraging tools like Adobe Analytics, Content Square, Salesforce, Pardot, Google Analytics, and more.
  • Work with new MarTech tools being adopted. You will be encouraged to expand your skills, test your analytical boundaries, validate new ideas and above all, contribute to delivering robust information driven insights.
  • Place marketing business questions in context relative to organizational strategies, and determine the best way to approach them with data as outlined in the four bullets below.

Qualifications:

  • Bachelor's degree in Marketing or related field.
  • 3+ years of experience in marketing data analysis presenting insights.
  • 3+ years of continuous work with digital analytics tools, such as Google Analytics 360, Adobe Analytics or similar digital analytics platforms.
  • 1+ years of experience extracting, cleansing and preparing data for analysis and visualization.
  • 1+ years of translating data analysis into business and marketing optimization recommendations.
  • 1+ years of experience defining KPIs and reporting requirements.
  • 1+ years of experience in Excel functions or Google Sheets with Aps Scripts.

For immediate consideration, please click “Apply” and use Job Code BHJOB11837_3484. You may also send a copy of your resume to: resumes@lewisjamesprofessional.com and enter only the following job code in the subject line: BHJOB11837_3484. Lewis James Professional is an Equal Opportunity Employer. M/F/D/V