Lewis James Professional

Marketing Campaign Specialist

Lewis James Professional is a woman-owned staff augmentation, project consulting and direct hire search and placement firm. We are currently seeking a Marketing Campaign Specialist for a contract opportunity with a financial services client.

Responsibilities:

  • Responsible for configuring, testing, and launching campaigns on behalf of the Government Marketing team, within the marketing automation platform.
  • Support the Government Marketing team with execution of digital, email and social media campaigns targeting key segments to generate new business and increase penetration within key accounts.
  • Create emails, landing pages, forms, lists/segmentation, and reports within the MAP
  • Utilize marketing data to execute A/B testing initiatives within the MAP.
  • Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP and related applications
  • Standardize, cleanse, tag and upload contact lists into the MAP.
  • Collaborate with Salesforce Admins to assist with system integrations and ensuring sound data synching between platforms.

Qualifications:

  • Bachelor’s degree, ideally in marketing, computer science, or business
  • Two or more years of Pardot MAP experience, including tactical campaign creation/execution.
  • Two to five years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, digital/social engagement, event marketing).
  • Professional experience working with a major CRM platform such as Salesforce preferred.
  • Experience in B2B or B2G working with business owners in defining MAP campaign and data requirement.
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors.
  • Google Suite skills.
  • Strong verbal and communication skills.
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For immediate consideration, please click “Apply” and use Job Code BHJOB11837_2785. You may also send a copy of your resume to: resumes@lewisjamesprofessional.com and enter only the following job code in the subject line: BHJOB11837_2785. Lewis James Professional is an Equal Opportunity Employer. M/F/D/V