Lewis James Professional

Sr. Marketing Automation Specialist

Lewis James Professional is a woman-owned staff augmentation, project consulting and direct hire search and placement firm. We are currently seeking a Sr. Marketing Automation Specialist for a contract opportunity with a financial services client.

Responsibilities:

  • Assigns/manages the workflow of inbound campaign requests through Clarizen to team, as well as direct execution (assign and execute)
  • Reviews campaign tasks for quality (QA) – emails, landing pages, forms, campaign canvas, lists, etc.
  • Assists in the technical conceptualization of demand creation, nurturing and scoring program strategy
  • Creates emails, landing pages, forms and reports within the MAP, including templates for use by others within the marketing function
  • Creates nurturing and scoring programs to support the marketing organization
  • Documents MAP processes, programs and procedures
  • Monitors and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications
  • Standardizes, cleanses and uploads contact lists into the MAP
  • As needed, trains marketing resources on how to run reports and accomplish basic tasks within the MAP

Qualifications:

  • Bachelor’s degree, ideally in marketing, computer science, or business
  • 2+ years of working with a sales force automation (SFA) system – Salesforce
  • 1+ years of Pardot MAP administration experience, other MAP tools helpful
  • 1+ years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)
  • HTML experience
  • Experience working with business owners in defining reporting and data requirements
  • Strong verbal and written communication
  • Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Advanced Microsoft Excel and/or Google Sheets skills
  • Advanced process diagramming skills (e.g. Visio)
  • Ability to translate business requirements into technical specifications
  • Comfortable working in a cross-functional and matrixed environment
  • Ability to converse at both technical and strategic levels
  • Excels at problem solving and approaching problems in multiple ways

For immediate consideration, please click “Apply” and use Job Code Emily. You may also send a copy of your resume to: resumes@lewisjamesprofessional.com and enter only the following job code in the subject line: BHJOB11837_2551. Lewis James Professional is an Equal Opportunity Employer. M/F/D/V